Pitch Decks & Visual Storytelling
About the Process
Creative Partners
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I’m a creative director and visual storyteller. I don’t just tell stories — I visualize them.
This is my creative pitch portfolio. Enjoy!
TVC Treatment
Client_Macsi
Agency_Mindcircus
Production company_Vortex LAV
Director_Juan Basser
Audiovisual Creative Storytelling_Juan Basser
For Vortex, I developed a treatment that explores the intersection of advertising narrative and dynamic storytelling, tailored to Macsi’s digital environment. The approach blends a vibrant aesthetic with fluid storytelling that highlights the brand’s core values: durability, flexibility, and style. Through four interwoven stories, we show how Macsi supports the active lives of its users, integrating naturally into their routines. The tone is fresh, modern, and emotionally engaging, aiming to connect with digital audiences and position Macsi as a benchmark in work footwear.