Pitch Decks & Visual Storytelling
About the Process
Creative Partners
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I’m a creative director and visual storyteller. I don’t just tell stories — I visualize them.
This is my creative pitch portfolio. Enjoy!
TVC Treatment
Client_Pronaca
Agency_Norlop VML
Production company_Filmeikers
Director_Diego Fried
Audiovisual Creative Storytelling_Juan Basser
For Procan’s 25th anniversary, I developed a treatment rooted in tenderness and emotional authenticity, capturing real moments between dogs and their humans. The visual approach balances warmth and spontaneity with stylized, vibrant imagery that celebrates vitality, joy, and responsible care. The product is seamlessly integrated through appetizing shots, positioned as part of a full, healthy life. The tone is heartfelt with a touch of gentle humor, reinforcing the deep bond that defines the brand after 25 years.